Magic Consultant & Creative Collaborator for NIVEA for MEN

James Pritchard worked as a magician and magic consultant on a series of branded films for NIVEA for MEN, helping develop the creative concept, select and adapt the magic, and perform in the finished campaign.

The Challenge

NIVEA for MEN wanted to create engaging online content that would connect with its target audience and help them feel more confident in social situations.

The Creative Idea

Working with the brand agency, James helped develop the idea of a series of short films featuring simple but impressive bar tricks. The concept was designed to give viewers practical skills they could use to entertain and impress friends in social situations.

James’s Role

James worked alongside the creative team to develop the concept, advise on the magic and select tricks that would work effectively on camera. He also adapted the tricks for the videos and appeared as the magician in the finished content.

The resulting videos were used across NIVEA for MEN’s website and social media channels in the UK, Netherlands, Sweden, Denmark, Norway and Finland.

Watch the Campaign

Watch the NIVEA for MEN bar tricks videos below:

NIVEA for MEN – Bar Tricks on YouTube

Magic for Brands

James is an award-winning London magician who has collaborated with brands including Lloyds Banking Group and Philips, helping creative teams develop magic, tricks and stunts that bring brand messages to life in memorable ways.

His combination of creative consultancy and performance makes him a versatile partner for branded content, marketing campaigns, corporate events and live brand experiences.